Así Cambiará el Marketing Digital este 2024 | 10 Estrategias Prácticas

Summary

In this video, we explore the top 10 marketing strategies for 2024, highlighting the importance of short vertical content, the significance of volume over quality, and the untapped potential of podcasts. We discuss leveraging Facebook ads, user-generated content, influencer partnerships, and the rise of conversational marketing through platforms like WhatsApp. The video emphasizes the growing trend of brand humanization through personal branding and the enduring power of email marketing, suggesting that a well-crafted email list is invaluable. The speaker invites viewers to subscribe to a newsletter for the latest business ideas and marketing trends.

Takeaways

• 📈 **Short-Form Content Reigns**: Vertical videos and short content continue to dominate, with YouTube vertical video views increasing by 100% in 2022.
• 📱 **Vertical Video Preference**: Users hold their phones vertically 94% of the time, making vertical video formats more natural and comfortable.
• 📊 **Volume Over Quality**: The focus has shifted from creating a single high-quality video to producing a high volume of content to increase the chances of virality.
• 🎙️ **Podcasts as Content Feeders**: Podcasts, even if seemingly saturated, can be repurposed into short-form content, providing fresh material for social media.
• 💡 **Facebook Ads' Continued Impact**: Facebook ads remain a powerful marketing tool, essential for online businesses, with a strong emphasis on creative content.
• 🌐 **UGC and Influencer Marketing**: User-generated content (UGC) and influencer-created content are effective strategies for marketing, leveraging existing audiences and trust.
• 💬 **Conversational Marketing**: Utilizing platforms like WhatsApp for customer interaction, enhanced by AI, is becoming more efficient and cost-effective.
• 👤 **Personal Branding**: Personalities and entrepreneurs are increasingly stepping forward to humanize their brands, which is crucial for standing out in the market.
• 🛒 **Sales Funnel Optimization**: With increasing ad costs, optimizing sales funnels and maximizing customer interactions is more important than ever.
• 💌 **Email Marketing Endures**: Despite social media changes, email marketing remains a stable and effective way to engage with customers, emphasizing the importance of building a well-engaged email list.

Q & A

What is the key to staying relevant in marketing?

Staying relevant in marketing is about adapting to changes each year and maintaining your strategies accordingly.

Why is short-form content still dominant in marketing?

Short-form content is dominant because it aligns with how users naturally consume content on mobile devices, with vertical video views increasing significantly.

How has the importance of volume in content marketing changed?

Volume is now more important than ever, as it allows the same piece of content to be posted from different locations and potentially go viral in various regions.

What role do podcasts play in a content marketing strategy?

Podcasts can be used to create short-form content by turning segments into vertical videos, despite the market seeming saturated.

Why is Facebook Ads still considered a powerful marketing tool?

Facebook Ads is a powerful tool for online businesses, as it allows for targeted advertising and can be combined with organic content for greater impact.

What is User-Generated Content (UGC) and how can it be leveraged?

UGC refers to content created by users about a product. It can be used as advertisements, which is highly effective as it comes from real users.

How does influencer marketing tie into UGC?

Influencer marketing involves paying influencers to create content that can then be used as advertisements, leveraging their audience and reputation.

What is conversational marketing and why is it effective?

Conversational marketing involves using platforms like WhatsApp for direct customer interaction. AI can assist with initial interactions, but human involvement is still crucial.

Why is the humanization of brands important in marketing?

Humanizing brands helps create a connection with customers. Entrepreneurs and personalities putting themselves forward can give a brand a significant advantage.

What is the significance of optimizing the sales funnel in marketing?

Optimizing the sales funnel is crucial as marketing costs rise. It involves maximizing the customer journey from awareness to purchase with strategies like upselling and cross-selling.

Why will email marketing continue to be relevant despite changes in social media?

Email marketing remains relevant because it provides a direct line of communication with customers, unaffected by social media rule changes, and allows for personalized engagement.